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Democracy:

A democracy is a form of organization of power, governing, command, or decision-making in which decisions are made by popular vote. Some people would say democracy is a form of government, but it can also be viewed as a type of organizational structure, because democracy does not just occur in strictly human systems.
Because the ultimate decision-making power lies with the people being ruled in a democracy, democracy can be seen as a "bottom-up" form of organization, as opposed to a "top-down" form of organization (like hierarchy). It is also to a degree decentralized because power lies in the hands of a large number of individuals.
Where do democracies occur?
Obviously, democracy is primarily a human concept. Democracy shows itself primarily in various governing bodies: legislatures, decision-making boards (school boards, boards of directors), and in more casual groups. It is said that pirates would vote regularly on important decisions. It is also common for small groups of friends or family to decide certain things based on voting. But democracy can exist outside of the human realm.
When programming artificial intelligence in a computer game with a large number of agents under the control of a computerized player, democracy often becomes useful as an algorithm for making decisions: each agent can cast a vote, which influences a large-scale decision. Does democracy exist among animals? Consider social insects such as an ant-colony, in which the path of ants to food will be collectively determined by the individual behaviours of each ant. This question is rather philosophical and difficult to answer. The point though is--democracy isn't necessarily limited to human systems.
Pros & Cons of Democracy:
Pros / Advantages of Democracy:
Better for more people? Democracy is often seen as a fairer and less arbitrary form of government or ruling as it allows the "will of the people" to become enacted into law. To some degree, this prevents scenarios like a small, powerful minority exploiting a large, disenfranchised majority.
Decentralization of Power: Another advantage of democracy is that, at least in theory, no one individual holds much power. This advantage can be reduced to some degree by control of information; the media for example wields a great deal of political power in most democracies.
Cons / Disadvantages of Democracy:
Even in theory, democracy is far from the "holy grail" of structures of governing bodies due to a number of serious deficiencies.
Inefficiency and Impracticality: The larger democracies get, the more difficult voting and vote tallying becomes, and the democracies become subject to voter fraud. Also, democracies can suffer from voter intimidation or retaliation, thus taking away from their true democratic nature. The biggest problem, however, of democracy seems less heinous but is actually more problematic: inefficiency. The larger a human system gets, the less realistic it is for each person to vote on a decision. Even in very small democracies, there can be a serious problem with keeping people informed of and interested in the issues at hand.
Exploitation of the Minority: In pure democracy, there is nothing to keep the majority from exploiting a small minority. For this reason, the checks and balances of the United States government balance democratic structures (electing officials to congress and the presidency) with non-democratic structures (executive and judicial appointments).
"Least common denominator" rule: Even when everyone is well-intentioned, a poorly informed majority can make bad decisions that hurt everyone. This can be a particular problem whenever there are policies to enact that have subtle and complex implications. Since the majority is by definition not the most highly educated group, education of the masses becomes a limiting factor in the effectiveness of a democracy.
Alternatives or Complements to Democracy:
Combining Voting with Other Structures:
Because of the problems discussed above, democracy is usually combined with other structures to achieve a better form of governing. This is especially true in organizations. Most legislative bodies have a complex system of rules which regulate the democratic process. In addition, most governments have multiple layers of democracy: a republic, for instance, adds a layer by having people vote directly for representatives, who then directly vote on issues. The United States of America has a very complex government in which there are multiple layers of democracy (far more than two layers), and in which there are other structures, such as hierarchy within the executive branch, complex relationships between state, local, and federal governments, and various "checks and balances" between different branches of government.
Decision-Making Alternatives:
One alternate form of governing, which is sometimes more desirable for small groups, is consensus. Consensus requires that each person in the group agree. It tends to be a very slow and at times frustrating process, and it can also give too much power to minority viewpoints.
Tweaking / Improving Voting in a Democracy:
Democracy can be tweaked somewhat with alternative voting methods, of which there are many. In some cases, voting is weighted. Corporations generally hold voting on a per-share basis. Some organizations weight votes by the number of years of membership, which has the advantage of preventing hasty takeover attempts.
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